Case study · Trucking · United States

Blue Cube Logistics: a carrier website that sells services and recruits drivers

A website for a US trucking and logistics carrier that does two jobs: winning shipping customers and recruiting owner-operators and company drivers.

Client
Blue Cube Logistics Inc

Location
United States

Industry
Trucking & logistics

Platform
WordPress + Elementor

The client

Blue Cube Logistics is a US transportation and logistics carrier. It moves freight across the country with expedite, final-mile, intermodal, less-than-truckload and truckload services – and it is always hiring drivers.

What the website needed to do

Present a full range of shipping services, each with its own page
Turn visitors into quote requests with a clear call to action
Recruit owner-operators and company drivers, with the benefits for each group spelled out
Make it possible to reach a recruiter at any time
Publish news and articles on a blog

What we built

Service pages

Pages for Expedite Shipping, Product Launch Logistics, Less-Than-Truckload, Intermodal and Truckload, grouped under a Services menu.

Driver recruitment

Separate benefit sections for owner-operators and company drivers, each with an “Apply here” button and a phone number.

Always-on contact

A chat and click-to-call widget, so drivers and customers can reach the team from any page.

Content and video

A blog for company news and a video player for brand and recruitment videos.

Technology

WordPress with the Astra theme
Elementor for page layouts
Contact Form 7 and WPForms for applications and quote requests
Chaty for chat and click-to-call
Presto Player for video
Google Analytics via MonsterInsights

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