Why Your Website Might Need a Redesign

Can a poorly designed website reduce conversion and sales from potential customers?

Oh Yes!

A quick redesign of your website can sometimes solve more problems than anything else you can do with your digital marketing strategy.

The best website redesign is true to your brand identity, while creating a modern, responsive experience that will attract potential customers.

Website design or update?
We tend to overly complicate the concept of user experience. Finally, the difference between a remarkable user experience and junk comes down to a few simple concepts. First of all, an excellent design will allow the visitor to easily find the information he needs. The user experience consists of three main parts, appearance, sense and functionality.

A redesign of the website will increase organic search, reduce rejection rates and improve the user experience.

A redesign is more than a refresh. While refresh is a great option, if your site seems outdated, has old content, isn’t optimized for SEO with current keywords, then it’s time to redesign it to better meet your brand needs.

Start by answering these questions
As a digital marketing agency, when we are hired to help redesign your site, we ask the brand a series of questions to start researching what needs to change.

Who is your target audience?
Why do I come to your site? What are their pain points?
What are your most valuable pages?
What is the rejection rate?
Which pages get the most traffic and conversions?
Have you received complaints about experience or design issues?
Once we have the answers of the brands, our team goes to the site and looks at images, content, search rankings. We check the links to see if they are broken, the page load time, and how easy it is for a user to navigate the site.

Basic functionality
New graphics, fonts, colors are interesting when working on a redesign. But first you want to make sure that the site is working. Study the analysis around site navigation and content. Both appearance and sensation are the key to having a site that feels good to your visitor.

The home page is the page that most visitors will reach first. It is the main page for messaging, branding and navigation. From our experience, here is the first set of problems. The most common mistake is that the homepage is overloaded with content and trying to say everything about the brand in one place. This can be overwhelming and can cover so many areas that a visitor never clicks on another page and leaves without knowing more. Keep the content simple and concise and make sure you include prompts

SEO

Search engine optimization (SEO) is an important part of redesigning your website. Creating an SEO friendly site allows the search engine to crawl each page, interpret it, and then index it in their database. Once a site has been indexed, it can give visitors your page when they search for specific topics. The better your content on each page, the more likely your site is to appear on the first page of search results.

Start with keyword research and find the keywords that your target audience enters in search engines (Google) to get information. Once you have a list of keywords, use them appropriately throughout the content of the pages. Keep in mind that keywords need to make sense in the text, adding will not give you better ratings.

Remember to use title tags, header tags, alternate image text, and meta descriptions on each page.

Mobile Friendly

These days, more and more people are looking for sites on mobile devices. When designing a site, you want to create a mobile version of the site. The mobile design needs to be cleaner and less cluttered than the desktop version. You’ll need to minimize page elements and downsize some of your assets.

Speed ​​matters

Site speed not only keeps visitors engaged, but also serves as a ranking signal for Google. Visitors will jump (leave) a website slowly, reducing the rejection rate and search engine ranking down. Some ways to improve the speed of a page are to optimize your images, get rid of unnecessary plugins, and allow your browser to be cached.

The home page is the page that most visitors will reach first. It is the main page for messaging, branding and navigation. From our experience, here is the first set of problems. The most common mistake is that the homepage is overloaded with content and trying to say everything about the brand in one place. This can be overwhelming and can cover so many areas that a visitor never clicks on another page and leaves without knowing more.